010, the Year of Conversion Rate Optimization (CRO)

Submitted by joshfromvolacci on Fri, 07/30/2010 - 11:43
Target Skill Level: 
Everyone

Take SEO to a higher level in 2010. Follow Josh Ward of Drupal marketing firm Volacci as he shows how how simple, conversion-focused adjustments can yield a 40-50% improvement in the conversion rate of your site.

Josh will present the 7 things that you must do to increase the conversion rate of every Drupal website you build. Ben will cover:
-Keeping Web visitors engaged
-Calls to Action that Really Work
-How to Set Up A/B and Multivariate testing using Google Website Optimizer
-The multiplier effect from improvements across SEO, PPC, and conversion rates